The Buz on GoPro Stock





GoPro, Inc. (GPRO) has recently suffered from product delays, price drops, and recalls. Based on these factors, it pays to take a look at the company from the inside. Glassdoor.com provides this opportunity. It’s a site where employees can anonymously leave public reviews about their employers.

According to Glassdoor, GoPro has an average rating of 3.3 of 5.0; 57% of employees would recommend the company to a friend; and 66% of employees approve of chief executive officer Nick Woodman. The numbers are interesting, but the comments tell the real story.

Let’s cover the good news first. According to Glassdoor reviews, the positives for GoPro include freedom, passionate workers, open-mindedness to new ideas, good benefits, and extra-long lunch on Thursdays (two hours). Unfortunately, the negative comments outweigh the positive ones.

The negatives include inefficiencies in process and infrastructure, weakened morale, poor leadership at the VP level and above, an unfocused executive staff, and a need for better planning. It was also mentioned that what Woodman wants and what the company needs are two different things, as well as that he changes his mind often. One reviewer stated that every day is miserable. Another reviewer said that the action camera market is now crowded, and that the Karma drone is behind its competitors. Other words used related to the corporate culture at GoPro include: archaic, favoritism, and nepotism.

 

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