Buz Investors Snapchat vs. Facebook Shares of Facebook Inc (NASDAQ:FB) have more than tripled since the company held its initial public offering (IPO) in 2012. An explosion in profits, not to mention a corresponding rise in Facebook user growth, kept the stock on an upward track.

Facebook linked to photo-sharing app released in China

Facebook linked to photo-sharing app released in China

Buz Investors Snapchat vs. Facebook Shares of Facebook Inc <span data-recalc-dims=(NASDAQ:FB) have more than tripled since the company held its initial public offering (IPO) in 2012. An explosion in profits, not to mention a corresponding rise in Facebook user growth, kept the stock on an upward track." width="300" height="200" srcset="https://i2.wp.com/investorsbuz.com/wp-content/uploads/2017/02/Social-Media-300x200-Small.jpg?resize=300%2C200 300w, https://i2.wp.com/investorsbuz.com/wp-content/uploads/2017/02/Social-Media-300x200-Small.jpg?w=720 720w" sizes="(max-width: 300px) 100vw, 300px" />

Facebook (FB+0.4%) is reportedly in China (where its apps are blocked) with a photo-sharing app, via roundabout means.

The company approved the debut this spring of an app called Colorful Balloons, released through local company Youge Internet Technology in what would be an unprecedented coup.

The app shares look, function and feel with Facebook’s Moments app, and the executive director of that company was photographed in a meeting between Facebook and China’s government. But Colorful Balloons doesn’t show any hint that it’s affiliated with Facebook.




 

Facebook

The app will give Facebook a rare chance to see how users in China operate and share on social media platforms, knowledge that’s hard to come by for Silicon Valley giants amid ongoing Internet censorship.

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BUZ INVESTORS Virtual Reality Studio Facebook Inc. (FB) is shutting down the Oculus Story Studio, its in-house studio launched two years ago to produce virtual reality content for the Oculus VR headset.

Facebook to test subscription news product in fall

Facebook to test subscription news product in fall

BUZ INVESTORS Virtual Reality Studio Facebook Inc. <span data-recalc-dims=(FB) is shutting down the Oculus Story Studio, its in-house studio launched two years ago to produce virtual reality content for the Oculus VR headset." width="300" height="216" srcset="https://i1.wp.com/investorsbuz.com/wp-content/uploads/2017/05/facebook-oculus-050517-Small.jpg?resize=300%2C216 300w, https://i1.wp.com/investorsbuz.com/wp-content/uploads/2017/05/facebook-oculus-050517-Small.jpg?w=668 668w" sizes="(max-width: 300px) 100vw, 300px" />

INVESTORS  subscription news Facebook (FB+1.4%) is setting up a subscription-based news product that it will start testing in October, the company’s Campbell Brown told the Digital Publishing Innovation Summit.

The product looks to be built on its Instant Articles and would call for setting up a paywall requiring readers to subscribe after reading 10 articles. It would also still steer readers to publication home pages to promote digital subscriptions directly to the publishers.



 subscription news

 

 

“One of the things we heard in our initial meetings from many newspapers and digital publishers is that ‘We want a subscription product — we want to be able to see a paywall in Facebook,’ ” Brown said, without elaborating on whether/how Facebook would share payments for its paywall.

Facebook shares are at an all-time high today of $165.25.

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  Facebook Inc  Like a lot of companies in Silicon Valley, Facebook Inc (NASDAQ:FB) is throwing money at Hollywood development

Facebook Inc (NASDAQ:FB) Is Not Trying to Compete with Netflix

FB Stock Gets a Lift from Video Expansion

  Facebook Inc  Like a lot of companies in Silicon Valley, Facebook Inc <span data-recalc-dims=(NASDAQ:FB) is throwing money at Hollywood development" width="300" height="193" srcset="https://i2.wp.com/investorsbuz.com/wp-content/uploads/2017/06/FB-Stock-300x193-Small.jpg?resize=300%2C193 300w, https://i2.wp.com/investorsbuz.com/wp-content/uploads/2017/06/FB-Stock-300x193-Small.jpg?w=746 746w" sizes="(max-width: 300px) 100vw, 300px" />

BUZ INVESTORS   Facebook Inc  Like a lot of companies in Silicon Valley, Facebook Inc (NASDAQ:FB) is throwing money at Hollywood development studios in order to create original content. These Facebook TV shows will be scripted and delivered in episodes, much like those on traditional TV.

This puts Facebook in direct competition for TV advertising dollars…

That is the whole game plan for Facebook. Get users, keep users engaged, sell them to advertisers. And in order to keep Facebook stock growing, Facebook needs more advertisers to spend more money.

Facebook Inc

 

It isn’t like Netflix, Inc. (NASDAQ:NFLX), which operates on subscription revenues. The $9.99 fee per month is what made NFLX stock a phenomenon.

Will Facebook Become the Next Netflix?

In a word, no.

With Netflix, you pay $10.00 per month for a sense of freedom. There are no advertisements, no obstacles, nothing to prevent you from watching what you want. Facebook is coming from a completely different angle.

Facebook is doing advertiser-sponsored television, which means it’s competing directly with traditional cable.

According to The Wall Street Journal, Facebook is willing to spend $3.0 million per episode for quality programming. This puts it on equal footing with established studios like CBS, but I suppose that shouldn’t be all that surprising. (Source: “Facebook Is Going Hollywood, Seeking Scripted TV Programming,” The Wall Street Journal, June 25, 2017.)

What TV Shows Should We Expect?

Facebook signed deals for 30-minute episodes, with ads. Although some of them are sit-coms, we should also expect short-form content from ATTNVox Media, and BuzzFeed.

Also, don’t expect Facebook to release the next Game of Thrones, because it’s target age group is between 13 and 34. Within that band, the core demographic is 17 to 30. So nudity, coarse language, and politics will be kept to a minimum.

Some reports say that Facebook will also dip into the reality-TV well, drawing from popular shows like The Bachelor and The Bachelorette. (What a depressing thought.)

Facebook TV Can Push FB Stock Facebook Inc (NASDAQ:(FB) is a rare gem in the technology world. Its brilliant “economic moat”

How Facebook TV Can Push FB Stock Over $200

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New Advertising Initiative Is Great News for Facebook Stock

Facebook TV Can Push FB Stock Facebook Inc (NASDAQ:<span data-recalc-dims=(FB) is a rare gem in the technology world. Its brilliant “economic moat”" width="300" height="188" srcset="https://i2.wp.com/investorsbuz.com/wp-content/uploads/2017/05/Facebook-Stock-300x188-Small.jpg?resize=300%2C188 300w, https://i2.wp.com/investorsbuz.com/wp-content/uploads/2017/05/Facebook-Stock-300x188-Small.jpg?resize=464%2C290 464w, https://i2.wp.com/investorsbuz.com/wp-content/uploads/2017/05/Facebook-Stock-300x188-Small.jpg?w=766 766w" sizes="(max-width: 300px) 100vw, 300px" />

BUZ INVESTORS  Facebook TV Can Push FB Stock Facebook Inc (NASDAQ:(FB) is a rare gem in the technology world. Its brilliant “economic moat” has its competitors losing sleep. It’s fascinating how CEO Mark Zuckerberg’s peculiar ways of doing business are continuing to bolster this moat.

Zuckerberg has undertaken another big initiative which hints at further upside potential for FB stock. It could be great folly to not call Facebook stock the best technology stock in 2017.

It’s not a physical TV (although we might eventually see one; after all, Facebook is already making technology hardware); it’s a television-like entertainment streaming service.

Facebook TV is a Game Changer for FB Stock

A television streaming service may sound like an odd project for a technology company but, when you see an e-commerce company (Amazon.com, Inc. (NASDAQ:(AMZN)) and an online search engine company (Google, which is owned by Alphabet Inc (NASDAQ:(GOOG)) making money off streaming, the pieces start falling into place.



Facebook TV Can Push FB Stock

You see, for its revenue base to keep growing, Facebook must keep adding new features to its platforms, even if that means blatantly copying peers. And Zuckerberg is not too shy to admit that this is exactly what he’s doing now.

No, I’m not talking about Facebook’s attempts at cloning archrival Snap Inc. (NYSE:(SNAP). That is history, not news. I’m talking about Facebook’s latest bid to imitate the big daddies of the tech world, Amazon and Alphabet.

Now Facebook’s plan is to stream two-tiered video content, which will be created by third parties but will mostly be owned by Facebook. In turn, Facebook will split the advertising revenue with the creators.

Here’s what the two tiers will look like.

  1. 20- to 30-minute webisodes that will be owned by Facebook.
  2. 5- to 10-minute videos, that may or may not be owned by Facebook.

Both kinds of videos will be running advertisements. (Source: “Exclusive: Facebook signs BuzzFeed, Vox, others for original video shows – sources”, Reuters, May 24, 2017.)

Bottom Line on Facebook Stock

My friends, the reality is that people are giving more screen time to their smartphones today than they are to their television sets. Facebook has realized that there’s a lot of money to be made off this trend. Also, it’s easier for the company to pull it off because Facebook has the unique edge of having roughly two billion members of the world’s population already on its platform.

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BUZ INVESTORS Will Facebook Crush Snapchat For more than two years, people have been telling me that Snap Inc (NYSE:SNAP)

Facebook vs. Snapchat: Will Facebook Crush Snapchat?

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Snap Stock Isn’t Really a Threat to FB Stock

BUZ INVESTORS Will Facebook Crush Snapchat For more than two years, people have been telling me that Snap Inc <span data-recalc-dims=(NYSE:SNAP) " width="300" height="200" srcset="https://i0.wp.com/investorsbuz.com/wp-content/uploads/2017/05/Facebook-vs.-Snapchat-300x200-Small.jpg?resize=300%2C200 300w, https://i0.wp.com/investorsbuz.com/wp-content/uploads/2017/05/Facebook-vs.-Snapchat-300x200-Small.jpg?w=720 720w" sizes="(max-width: 300px) 100vw, 300px" />

BUZ INVESTORS   Will Facebook Crush Snapchat For more than two years, people have been telling me that Snap Inc (NYSE:SNAP) will topple the king of social media, Facebook Inc (NASDAQ:(FB). During the Snapchat IPO, I wrote that this was ridiculous. Now that the Snap earnings are out, I feel like it’s time for a victory lap, because I was right—Facebook vs. Snapchat is looking like a first-round knockout.

That is no longer a controversial opinion.

“Of course SNAP stock will be the next FB stock!” they would say. I never quite heard why it wouldn’t be the next TWTR stock though…

There’s no evidence that anyone can replicate the success of Facebook.

Run through the list, if you doubt it.

  1. MySpace: Fell victim to Facebook
  2. LinkedIn Corp (NYSE:(LNKD): Bought by Microsoft Corporation (NASDAQ:(MSFT) after losing $166.14 million in 2015
  3. Twitter Inc (NYSE:(TWTR): Increasing losses, flat user growth, crashing stock price
  4. Tumblr: Bought by Yahoo! Inc. (NASDAQ:(YHOO) as a speculative play, but did nothing
  5. Instagram: Bought by Facebook for $1.1 billion

  Will Facebook Crush Snapchat

None of these competitors amounted to much.

Instagram came the closest to threatening Facebook, which is why Facebook coughed up more than a billion dollars for it. This was a big win for Instagram, since there were only 13 employees at that time. Needless to say, they got extremely rich through the Facebook acquisition.

The SNAP IPO Timing Was Suspect

Why do companies go public?

Most investors have no idea. Making money is difficult enough without having to plunge into the “why” of it. However, there is an important insight in the answer, so perhaps it’s worth the trouble.

If you ask financial experts, most will repeat the standard line:

“Companies go public to finance their expansion. They gain a wider cross-section of investors, which helps them raise money and invest in growing the business.”

As Matt Levine of Bloomberg puts it:

“If for instance you are a social media startup, and Facebook Inc. is angling to kill you, and you are in that sweet spot after ‘so important that Facebook is obsessed with you’ and before ‘Facebook has killed you,’ then that is maybe a good time to go public.”

(Source: “Snap Earnings and Emissions Fraud,” Bloomberg, May 11, 2017.)

But in case you’re more forgiving than me, here are a few more facts to shock you back into reality:

  • The Snapchat founders sold $272.0 million each during the IPO
  • Employees got $750.0 million as a reward for the IPO
  • The extra stock compensation dropped Snap’s margins to -1,479%
  • Even adjusting for the stock as a one-time thing, Snap still burned $188.0 million in three months

By contrast, Facebook was making $1.5 billion in profits the year it went public.

What happens next? Since a picture tells a thousand words, I’ll let this chart do the talking.

SNAP stock chart

That was the first day of Snapchat stock’s existence on the stock market.

Investors were extremely bullish on Snapchat stock during those early days, though I cannot tell you why. It couldn’t have been for the company’s user growth, nor its bottom line. So I have to assume that revenues jumping 589% year-over-year is what drove them into a frenzy.

But, of course, that enthusiasm didn’t last. The market always moves back towards reality at some point. And the reality was that Snapchat was facing “increased competition.” Guess who from?

This is what happened to SNAP stock price as a result:

SNAP stock price

Chart courtesy of StockCharts.com

You live by investor sentiment, you die by it. That’s what this chart is screaming, loud and clear. But before I give Snapchat stock its final words, let’s take a deeper look at the rift between Facebook-the-company and Snap-Inc-the-company.

Why Is Facebook Superior to Snapchat?

It’s safe to say that (SNAP) stock skyrocketed on investor enthusiasm alone. It’s not like there was any material proof that Snapchat was going to be as successful as Facebook. We literally had evidence to the contrary.

Even if you got past the profit gap between Facebook and Snapchat (at the time they went public), there were other reasons to be pessimistic on Snap stock.

nvestments like that don’t come along very often. Until the rise of Uber Technologies, Inc., Facebook held the record as the biggest startup of all time. Then it went public in one of the most high-profile IPOs of all time. Huge valuation, big expectations.

Yet Facebook surpassed them all. How is it that a tightly watched stock can yield 292.45%? It’s not like Facebook accumulated those gains over a decade. We’re talking about a five-year span! FB stock nearly quadrupled in just five years.

Conclusion: Will Facebook Crush Snapchat?

Some of you may not be aware that Mark Zuckerberg offered to buy Snapchat.

He reportedly put up $3.0 billion, but Evan Spiegel refused the offer. It’s obvious that Spiegel wants to rule Snapchat as a little fiefdom, like Zuckerberg rules Facebook. But not everyone can be like Zuckerberg.

 

 

Business Description

Industry: Online Media » Internet Content & Information    NAICS: 519190    SIC: 7375
Compare: OTCPK:(TCEHY), NAS:(GOOG), OTCPK:(NPSNY), NAS:(BIDU), NAS:(JD), NAS:(YHOO), NAS:(NTES), OTCPK:(YAHOF), NYSE:(SNAP), NAS:(WB), NYSE:(TWTR), NAS:YNDX, NAS:VRSN, NAS:IAC, NAS:MOMO, NYSE:GDDY, NYSE:ATHM, NYSE:(WUBA), OTCPK:(RPGRY), OTCPK:(MLRYY) » details
Traded in other countries: FBOK34.Brazil, FB2A.Germany, FB.Mexico, FB.Peru, FB.Romania, FB.Switzerland, 0QZI.UK,
Headquarter Location: USA

Facebook Inc operates a social networking website. The Company’s products are Facebook, Instagram, Messenger, WhatsApp, and Oculus. Its products enable people to connect and share through mobile devices and personal computers.

Facebook is the world’s largest online social network, with more than 1.6 billion monthly active users. Users engage with each other in different ways, exchanging messages, and sharing news events, photos and videos. Its ecosystem consists mainly of the Facebook app, Instagram, Messenger, WhatsApp, and many features surrounding these products. Users can access Facebook on mobile devices and via desktop. Advertising revenue represents more than 90% of the firm’s total revenue, with 50% coming from the U.S. and Canada, and 25% from Europe.

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BUZ INVESTORS Virtual Reality Studio Facebook Inc. (FB) is shutting down the Oculus Story Studio, its in-house studio launched two years ago to produce virtual reality content for the Oculus VR headset.

Facebook Mothballs Virtual Reality Studio

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Facebook Mothballs Virtual Reality Studio

BUZ INVESTORS  Virtual Reality Studio Facebook Inc. <span data-recalc-dims=(FB) is shutting down the Oculus Story Studio, its in-house studio launched two years ago to produce virtual reality content for the Oculus VR headset. " width="300" height="216" srcset="https://i1.wp.com/investorsbuz.com/wp-content/uploads/2017/05/facebook-oculus-050517-Small.jpg?resize=300%2C216 300w, https://i1.wp.com/investorsbuz.com/wp-content/uploads/2017/05/facebook-oculus-050517-Small.jpg?w=668 668w" sizes="(max-width: 300px) 100vw, 300px" />

BUZ INVESTORS  Virtual Reality Studio Facebook Inc. (FB) is shutting down the Oculus Story Studio, its in-house studio launched two years ago to produce virtual reality content for the Oculus VR headset. The move is part of the company’s focus on supporting external VR content makers.

The Oculus Story Studio has created a series of VR short films, including “Lost,” “Henry,” and “Dear Angelica.” “Henry,” the story of a hedgehog’s birthday party, won an Emmy for original interactive program last year.

“After careful consideration, we’ve decided to shift our focus away from internal content creation to support more external production. As part of that shift, we’ll be winding down Story Studio,” Jason Rubin, Oculus vice president of content, said in a blog post.

Oculus stressed that the closure of the studio did not mean it planned to abandon movies and films made for VR.

“We’re still absolutely committed to growing the VR film and creative content ecosystem,” Rubin said.

Oculus said that the focus on supporting the growing number of film makers and developers creating VR art will also help the company turn its internal research, development, and attention towards “exciting but unsolved problems in AR and VR hardware and software.”

 Virtual Reality Studio

<<<TRADE NOW<<<

Oculus said that $50 million of the financial commitment will now be used to exclusively fund non-gaming, experiential VR content. The money will go directly to artists to help jumpstart the most innovative and groundbreaking VR ideas, according to the company.Last year, Oculus committed $250 million to fund VR content from developers all over the world. The company noted that the investment supported games like “Robo Recall,” “Rock Band VR,” and “Wilson’s Heart.”

Nevertheless, the closure of the studio comes soon after Oculus founder Palmer Luckey left the company in March.

In early February, Facebook and its co-defendants were ordered to pay $500 million to ZeniMax Media Inc. after a jury found that the Oculus unfairly used ZeniMax’s copyrighted software code to build a virtual-reality headset. The verdict was a setback for Oculus.

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BUZ INVESTORS Facebook vs Snap (NASDAQ:FB) has done it again! On the first day of F8—the company’s annual developer conference—Facebook CEO Mark Zuckerberg launched a new augmented reality platform and the company announced new products,

Facebook vs Snap: The Social Media Players Battling on This Technology

FB Stock to Gain in This Facebook vs Snap Battle

BUZ INVESTORS Facebook vs Snap <span data-recalc-dims=(NASDAQ:FB) has done it again! On the first day of F8—the company’s annual developer conference—Facebook CEO Mark Zuckerberg launched a new augmented reality platform and the company announced new products," width="300" height="200" srcset="https://i0.wp.com/investorsbuz.com/wp-content/uploads/2017/04/Social-Media-300x200-Small.jpg?resize=300%2C200 300w, https://i0.wp.com/investorsbuz.com/wp-content/uploads/2017/04/Social-Media-300x200-Small.jpg?w=720 720w" sizes="(max-width: 300px) 100vw, 300px" />

BUZ INVESTORS  Facebook vs Snap  (NASDAQ:FB) has done it again! On the first day of F8—the company’s annual developer conference—Facebook CEO Mark Zuckerberg launched a new augmented reality platform and the company announced new products, which clearly showed how the social networking  giant will continue to be the leader in the coming years. Facebook stock closed at $140.96 on Tuesday and is poised to go higher.

Snap Inc (NYSE:SNAP) also was not far behind in showcasing its AR efforts on Tuesday. The company introduced new “World Lenses,” which was another way to use its “Lenses.” Snap stock also jumped about three percent on Tuesday to close at $20.55. However, the market clearly sees more potential in Facebook’s AR/VR products and this is likely to hit Snap shares. (Source: “Introducing New World Lenses,” YouTube, April 18, 2017.)



 Facebook vs Snap

Zuckerberg was rattled by the growing popularity of “Snapchat,” the app that heavily used augmented reality to create new experiences for its users. He not only copied most of the features of Snapchat for Facebook products, but also made “Instagram,” another copy of Snapchat. However, the company made use of these features better than Snap, and today, its photo-sharing app boasts of more subscribers and higher growth.

Facebook vs Snap: The Battle for AR Dominance

Facebook had bought the maker of VR headsets, Oculus VR, about three years back for about $2.0 billion because Zuckerberg believed virtual reality to be the next computing platform and a high potential area for Facebook. It could be used not just for gaming, but also experiencing live events, being in a consultation with a doctor, and many more such experiences, if users could just wear these headsets in the comfort of their homes.

FB stock investors are excited by the prospects of this vision. But Snap is also not likely to give up its hold on the AR/VR market that is likely to grow by leaps and bounds in the coming years.

It was reported last December that Snap has acquired Cimagine Media, an AR firm that specializes in computer vision, real-time image processing, international marketing etc. But the most important fact is that it aims to help retailers benefit from the potential of AR technology. This augmented commerce feature may result in Snapchat becoming a popular platform for shopping for the users. (Source: “Snap reportedly acquired augmented reality startup Cimagine Media for up to $40 million,” VentureBeat, December 24, 2016.)

Facebook vs Snap: The Battle for Ad Dollars Would Be Tough for Snap Stock

Given the fact that Facebook has about two billion users and together with Google parent Alphabet Inc (NASDAQ:GOOG), commands more than 50% of the digital advertising market, Snap Inc would always be third in line for a long time to come.Like up on FACEBOOK


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BUZ INVESTORS Snap Ups the Ante (NYSE:SNAP) has had enough of Facebook Inc (NASDAQ:FB) building its clones over and over again. Following last week’s introduction by Facebook of new “

$Snap Ups the Ante Against Facebook Stock

Snap Stock Gains from the Launch of New Feature

BUZ INVESTORS Snap Ups the Ante <span data-recalc-dims=(NYSE:SNAP) has had enough of Facebook Inc (NASDAQ:FB) building its clones over and over again. Following last week’s introduction by Facebook of new “" width="300" height="182" srcset="https://i1.wp.com/investorsbuz.com/wp-content/uploads/2017/04/snap-stock-300x182-Small.jpg?resize=300%2C182 300w, https://i1.wp.com/investorsbuz.com/wp-content/uploads/2017/04/snap-stock-300x182-Small.jpg?resize=768%2C466 768w, https://i1.wp.com/investorsbuz.com/wp-content/uploads/2017/04/snap-stock-300x182-Small.jpg?w=791 791w" sizes="(max-width: 300px) 100vw, 300px" />

BUZ INVESTORS Snap Ups the Ante   (NYSE:SNAP) has had enough of Facebook Inc (NASDAQ:FB) building its clones over and over again. Following last week’s introduction by Facebook of new “Snapchat” features across its apps, Facebook stock had gained and Snap stock had gotten hit. But as we said earlier, Snap Inc needed to launch some new feature or product soon to reassure investors that its success was not just a flash in the pan. And the “camera company” did so on Friday by announcing a search tool for its “Stories” feature. Investors seemed to like it; Snap shares ended Friday’s session with a gain of 1.4%, closing at $22.53.



OTHER STORIES BUZ TRADERS FOLLOW

Snap Ups the Ante

Snap Inc has introduced a search tool for its most talked about Stories feature. This is to make content easily accessible to more users and thereby grab more eyeballs and engagement time. Using machine learning to analyze information in its myriad posts full of data and pictures, the new search tool shows information to users about the scene at a nearby bar or a local basketball game. Until now, there was no option for users to do this as they only saw the curated features of Stories from the people they followed or whatever Snapchat showed them. (Source: “Snapchat Launches New Search Tool in Quest for More Engagement,” The Wall Street Journal, March 31, 2017.)

Snap Inc Needs to Be More Agile

Facebook copied Snapchat Stories for its subsidiary, “Instagram,” and the impact was for all to see. Since its launch, the numbers for “Instagram Stories” have been swelling, whereas the growth of Snap users has almost stalled. This has been a major reason for the pessimism surrounding Snap stock and the optimism related to Facebook stock. The fact that Facebook owns hardware businesses and messaging apps as well does not do anything good to Snap Inc’s cause.

Snap Stock Suffers from Lack of Clarity

It has been exactly a month since Snap Inc debuted on NYSE and the initial euphoria seems to have died down. Evan Spiegel has a lot of challenges going ahead as Snap stock investors expect a lot more from the social network than just being the best camera company.

As mentioned earlier, Snap Inc needs to keep working on introducing new products and features that keep its innovative momentum going.

 


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Facebook Inc (NASDAQ:FB) refuses to rest on its laurels even after the number of global users touches almost two billion. Facebook stock is already up 21% in the year to date, which is way ahead of the benchmark index and is on its way to higher levels.

The Top Reasons to Be Bullish on Facebook Stock

FB Stock Shall Keep Shining on These Growth Catalysts

Facebook Inc <span data-recalc-dims=(NASDAQ:FB) refuses to rest on its laurels even after the number of global users touches almost two billion. Facebook stock is already up 21% in the year to date, which is way ahead of the benchmark index and is on its way to higher levels." width="300" height="200" srcset="https://i2.wp.com/investorsbuz.com/wp-content/uploads/2017/03/CSCO-Stock-300x200-Small-1.jpg?resize=300%2C200 300w, https://i2.wp.com/investorsbuz.com/wp-content/uploads/2017/03/CSCO-Stock-300x200-Small-1.jpg?w=720 720w" sizes="(max-width: 300px) 100vw, 300px" />

Buz Investors  Bullish on Facebook  (NASDAQ:FB) refuses to rest on its laurels even after the number of global users touches almost two billion. Facebook stock is already up 21% in the year to date, which is way ahead of the benchmark index and is on its way to higher levels. The year 2016 was a dampener as investors did not like the prospect of increased investments in the future eating into the margins. But the latest results cleared all doubts. And the recent reports have been quite favorable for the company and its growth prospects.



Bullish on Facebook

Last week, a report by eMarketer Inc. estimates that U.S. digital ad spending will reach $83.0 billion this year, which is an increase of almost 16%. Moreover, it states that while Google parent Alphabet Inc (NASDAQ:GOOG, GOOGL) dominates search, Facebook rules display advertising. According to eMarketer’s forecast, the U.S. display business of Facebook will jump by 32.1% to reach $16.33 billion, which would constitute about 39% of the display market in the U.S. This would eat into the share of Alphabet owned Google, Yahoo! Inc. (NASDAQ:YHOO), and Twitter Inc(NYSE:TWTR). However, Google’s share of the search market is likely to grow by 16.1% to $28.55 billion in the year 2017. (Source: “Google, Facebook Increase Their Grip on Digital Ad Market,” eMarketer, Inc., March 14, 2017.)

The video-first strategy has got a big boost from the Facebook management since Snap Inc(NYSE:SNAP) came along and disrupted the space for the social networking giant. Not only did Facebook copy Snap’s features for “Instagram Stories,” but it also introduced many new ones. And today, the success of Instagram is an envy and challenge of many rivals, including Snap. And the growth through video ads is just starting.

Last month, Facebook Inc had also got into discussion with Major League Baseball (MLB) to live stream one game per week during the upcoming season. With Facebook getting serious about sports content, FB stock prospects are bright. By live streaming a wide range of sports events, the company shall attract more eyeballs and higher ad revenue.


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