BUZ INVESTORS Facebook vs Snap (NASDAQ:FB) has done it again! On the first day of F8—the company’s annual developer conference—Facebook CEO Mark Zuckerberg launched a new augmented reality platform and the company announced new products,

Facebook vs Snap: The Social Media Players Battling on This Technology

FB Stock to Gain in This Facebook vs Snap Battle

BUZ INVESTORS Facebook vs Snap <span data-recalc-dims=(NASDAQ:FB) has done it again! On the first day of F8—the company’s annual developer conference—Facebook CEO Mark Zuckerberg launched a new augmented reality platform and the company announced new products," width="300" height="200" srcset="https://i0.wp.com/investorsbuz.com/wp-content/uploads/2017/04/Social-Media-300x200-Small.jpg?resize=300%2C200 300w, https://i0.wp.com/investorsbuz.com/wp-content/uploads/2017/04/Social-Media-300x200-Small.jpg?w=720 720w" sizes="(max-width: 300px) 100vw, 300px" />

BUZ INVESTORS  Facebook vs Snap  (NASDAQ:FB) has done it again! On the first day of F8—the company’s annual developer conference—Facebook CEO Mark Zuckerberg launched a new augmented reality platform and the company announced new products, which clearly showed how the social networking  giant will continue to be the leader in the coming years. Facebook stock closed at $140.96 on Tuesday and is poised to go higher.

Snap Inc (NYSE:SNAP) also was not far behind in showcasing its AR efforts on Tuesday. The company introduced new “World Lenses,” which was another way to use its “Lenses.” Snap stock also jumped about three percent on Tuesday to close at $20.55. However, the market clearly sees more potential in Facebook’s AR/VR products and this is likely to hit Snap shares. (Source: “Introducing New World Lenses,” YouTube, April 18, 2017.)

 Facebook vs Snap

Zuckerberg was rattled by the growing popularity of “Snapchat,” the app that heavily used augmented reality to create new experiences for its users. He not only copied most of the features of Snapchat for Facebook products, but also made “Instagram,” another copy of Snapchat. However, the company made use of these features better than Snap, and today, its photo-sharing app boasts of more subscribers and higher growth.

Facebook vs Snap: The Battle for AR Dominance

Facebook had bought the maker of VR headsets, Oculus VR, about three years back for about $2.0 billion because Zuckerberg believed virtual reality to be the next computing platform and a high potential area for Facebook. It could be used not just for gaming, but also experiencing live events, being in a consultation with a doctor, and many more such experiences, if users could just wear these headsets in the comfort of their homes.

FB stock investors are excited by the prospects of this vision. But Snap is also not likely to give up its hold on the AR/VR market that is likely to grow by leaps and bounds in the coming years.

It was reported last December that Snap has acquired Cimagine Media, an AR firm that specializes in computer vision, real-time image processing, international marketing etc. But the most important fact is that it aims to help retailers benefit from the potential of AR technology. This augmented commerce feature may result in Snapchat becoming a popular platform for shopping for the users. (Source: “Snap reportedly acquired augmented reality startup Cimagine Media for up to $40 million,” VentureBeat, December 24, 2016.)

Facebook vs Snap: The Battle for Ad Dollars Would Be Tough for Snap Stock

Given the fact that Facebook has about two billion users and together with Google parent Alphabet Inc (NASDAQ:GOOG), commands more than 50% of the digital advertising market, Snap Inc would always be third in line for a long time to come.Like up on FACEBOOK

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USDCHF Clawing Back Following Monday’s Break

USDCHF Still Battling To beat Resistance

USDCHF Still Battling To beat Resistance


  • Buz Investors  USDCHF Still Battling The US Dollar is trading at 0.9797 against the Swiss Franc at 09:40 GMT this morning, 0.17% higher from the New York close.
  • Earlier today, data indicated that Switzerland’s seasonally adjusted unemployment rate unexpectedly remained steady at 3.3% in September.
  • The pair traded at a high of 0.9798 and a low of 0.9768 this morning. On Friday, the USD traded 0.29% lower against the CHF in the New York session and ended at 0.9780. The pair is expected to its find support at 0.9760 and its first resistance at 0.9838.

USDCHF Still Battling  Further rise is still expected


USDCHF Still Battling There was only a limited impact from Friday’s US employment report with markets pricing on around a 65% chance of a December Fed tightening. Fed vice-chair Fischer stated over the weekend that the September decision not to raise interest rates had been a close call, while there was little risk of the Fed falling behind the curve given underlying low inflation.

Over the weekend, Swiss National Bank (SNB) Chairman Jordan reiterated that the Swiss franc remained overvalued on a medium-term view. According to Jordan, the bank still had scope to lower interest rates deeper into negate territory if required, while the policy made sense and was appropriate for the foreseeable future.

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There was a continued pledge to intervene in the market if necessary, while Jordan also commented that there was a lot of evidence that the exchange rate channel is working.

Further rise is still expected in USDCHF with 0.9732 support intact, for 0.9884 resistance and above. But still, break of 0.9949/55 resistance zone is needed to confirm completion of the fall from 1.0327. Otherwise, outlook will stay mildly bearish. Below 0.9732 minor support will turn bias to the downside for 0.9839 support first. Break will likely extend whole corrective decline from 1.0327 through 0.9443 low.

In the bigger picture, no change in the view that choppy fall from 1.0327 is seen as a corrective move. Rejection from 0.9955 resistance suggests that it’s still in progress for another low below 0.9443. In that case, we’d expect strong support between 0.9072 and 0.9256 support to contain downside and finally bring reversal. Break of 0.9955 will target a test on 1.0327 high again.